Building meaningful products and leading teams with purpose.
Eric brings 12+ years of experience shaping SaaS products and empowering design teams through hands-on leadership and strategy.
Selected Work
Eric leads the Product Design team at Maple, providing millions of Canadians access to health care from the comfort of their home. Along the way, he loves tackling challenging problems head-on and translating complexity into something meaningful that empowers people to do great things.
He is deeply passionate about mentoring and coaching designers—not just in their craft, but in expanding their impact, navigating career growth, and levelling up their skills. I love working closely with my team—whether it’s through design critiques, tackling complex UX challenges together, or championing design within the broader org.
Outside of his role, he actively mentors designers through the ADPList community helping them grow in their careers. He also serves as a conference curator for the DesignConf bringing together researchers, designers, and product leaders to share insights, learn from one another, and explore the future of Design & Research.
In addition, Eric is a proud father of three 👶🏻 👦🏻 👧🏻 including a fur baby 🐕, a lifelong learner 📖, playlist curator 🎶 and overall curious human.
Skills
- User Research
- Qualitative research
- Problem & solution validation
- Competitive analysis
- Usability testing
- Research Ops
- User Experience Design
- Workshop facilitation
- Hypothesis-driven Design
- High-fidelity prototyping
- Accessibility
- Interaction design
- Scaling Design Systems
- Leadership
- Growing diverse and thriving design teams
- Influencing product vision & strategy
- Fostering career growth
- Mentorship and skill development
- Defining personal, team, and department OKRs
Let's build something cool together 👋
Get in touch if you would like to grab a coffee, chat, or just say Hi!