Building meaningful products and leading teams with purpose.
Eric brings 12+ years of experience shaping SaaS products and empowering design teams through hands-on leadership and strategy.
Selected Work
Most of my career has started the same way: walk into an org where design is undervalued, or not a real function yet, and build it. I’ve done that across startups and high-growth companies for over 13 years — sometimes as the first designer, sometimes as the person brought in to define what good design even means.
I’ve spent the last 6+ years in healthcare, and I currently lead the Product Design team at Maple, Canada’s largest virtual care platform, working on experiences that shape how people access care. I never fully stepped away from the craft — I still get into the work, because a design leader who understands the details is a better strategic partner to product and a more credible coach to their team.
My approach to leadership is collaborative by default. I care about building teams that talk to customers constantly, use both qualitative and quantitative signals, and earn trust across disciplines by doing great work together. The designers I work with don’t just execute — they grow into the conversation and build real influence.
My involvement in the design community includes mentoring designers through ADPList, and in 2022, curating the speaker lineup, building sponsor and speaker relationships, and co-hosting DesignConf NYC — about a dozen researchers, designers, and product leaders, focused on where Design & Research is actually headed.
And yes — proud father of three 👶🏻 👦🏻 👧🏻 (plus a fur baby 🐕), lifelong learner 📖, playlist curator 🎶, generally curious human.
Skills
- User Research
- Qualitative research
- Problem & solution validation
- Competitive analysis
- Usability testing
- Research Ops
- User Experience Design
- Workshop facilitation
- Hypothesis-driven Design
- High-fidelity prototyping
- Accessibility
- Interaction design
- Scaling Design Systems
- Leadership
- Growing diverse and thriving design teams
- Influencing product vision & strategy
- Fostering career growth
- Mentorship and skill development
- Defining personal, team, and department OKRs
Let's build something cool together 👋
Get in touch if you would like to grab a coffee, chat, or just say Hi!